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Are your users S.T.U.P.I.D?

September 17, 2020

A person who wins a game of Scrabble one evening may be late for work because they forgot to set their alarm clock. How could the same person make such a dumb mistake? Call it concentration, or focus, we use more of our brain when engaged and need support when we are distracted.

PDF just a fun reference, the real meat is in the article — nice primer to User-centered Design, so we can “design ways to make [our users] smarter”.

I like that this frames user error as being something that can happen to any of us in a given context. I think that’s a much more accurate description of the way things really are besides just “our users are dumb.” I’ve always chafed against that kind of attitude where people assume it’s just a problem with the users rather than looking inward at how things could be designed better to “nudge” customers toward success.

Are your users S.T.U.P.I.D?

This is your name goes.
Or whatever, you make the rules.